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Great things don’t happen in a vacuum, and we encourage everyone to join us once a month at Chance Meetings.

The Marketing Trifecta: Authentic Branding, Compelling Content, and Customer Connection

Join us on Monday July 7th from 5-7 pm at Highpoint Cider in Victor, ID for a dynamic panel exploring the evolving landscape of modern marketing through the lens of the powerful trifecta: authentic branding, compelling content, and meaningful customer connection. Marketing experts and entrepreneurs Erica Rice, Emily Bryne, and Lane Valiente will dive into how brand and content strategies have shifted over the past five years, and how businesses can better align brand identity with both short-term goals and long-term equity. You’ll hear real-world examples of what happens when branding and execution align—and when they don’t—as well as tools and frameworks for balancing creativity with consistency across channels.

This conversation will be especially valuable for small businesses and founders navigating limited resources. Panelists will share practical guidance on how to prioritize brand clarity, select the right marketing channels, and build content that resonates with audiences and reinforces brand values.