Founding to Funding: Silicon Couloir & Naughty Fruit
Juan Morales honed his entrepreneurial skills with Start-Up Institute and is now the CEO of the highly successful Naughty Fruit. Silicon Couloir helped Juan thrive and grow. From Founding to Funding, we can help you realize your entrepreneurial aspirations. Learn more about Naughty Fruit at naughtyfruit.com.
Juan Morales was looking for a better fruit snack but wasn’t satisfied with the existing options, so he founded Naughty Fruit in 2017. By combining a blend of unique spices and using dehydrating techniques that allowed the fruit to retain its raw nutrient-dense qualities, he created a chewy and unforgettable taste experience.
Since launching, Naughty Fruit’s local distribution has grown dramatically from several local clients to partnering with Yellowstone National Park, Whole Foods, and Quality Foods Distributing of Montana. However, Morales is still true to his roots. Current Teton Valley partners continue to support the thriving company and are growing in number.
Morales notes that, “As a small business owner, it has been crucial to be able to count on local support, and our community has been such an integral part of our growing success. Regular positive feedback from local customers is one of my favorite parts of living in Teton Valley.”
Silicon Couloir has been an integral part of Naughty Fruit’s success. “Silicon Couloir has created a safe and inclusive environment for individuals like myself to thrive and grow,” explains Morales. “It’s such a blessing to be a part of the community with wonderful networks available online and, in non-COVID times, in-person at gatherings. Silicon Couloir has not only been an inspiration to myself and Naughty Fruit and would be an asset for anyone seeking enlightenment amidst this global pandemic.”