Start-Up Intensive


APRIL 9 - JUNE 13, 2019

10 weeks. 3 days per weeks. Offered every spring.

An intensive entrepreneurship program designed to provide you with proven tools, frameworks and skills that winning companies utilize to launch successful business ideas. Get business expertise and support to build your toolkit and drive your action plan. This is a hands-on, experiential, practical course dedicated to working on and launching your business idea.

Brought to you by Central Wyoming College and Silicon Couloir


Program Overview

In only 10 weeks you will:

  • Determine key need and benefit of your idea

  • Define your target audience

  • Understand the competitive landscape

  • Conduct qualitative and quantitative research

  • Identify core competencies and business value proposition

  • Build a detailed financial model and cash flow projections

  • Develop a strategic plan and timeline for implementation

And walk away with:

  • Creative brief/look and feel

  • Elevator pitch

  • Competitive analysis and pricing matrix

  • Marketing strategy

  • Budget and financial overviews

  • Staffing and operational plans

  • Legal and accounting frameworks

  • Convincing investor presentation

  • 2-page corporate overview and power letter

  • Ten follow-on consulting hours with experts



Sandy Hessler


Sandy is a passionate marketer, social entrepreneur and teacher. She spent the first seven years of her career in brand management at Procter & Gamble - learning to view the world through customers' eyes and building brands and programs that best meet their needs. She then switched her focus to the social and non-profit worlds. A member of the Imagitas founding team (a marketing services company that focused on public service through private enterprise), she led the build out of the organizational plan for a highly successful business. In 1998, Imagitas received a prestigious "Hammer Award" from then Vice President Al Gore for helping build a government that works better and costs less. In 2005, the company was acquired by Pitney Bowes.

Over the past twenty-eight years, Sandy has been an instructor at the college level in the fields of leadership, marketing, entrepreneurship and communications. Most recently, Sandy served as Assistant Dean at Harvard Kennedy School running the career services and internship office. Prior to going to the Kennedy School, she was teaching "Marketing for Social Change" at Tufts University and running an Entrepreneurial Training Program through the Center for Women & Enterprise. She has also done significant leadership, teamwork, fundraising and strategy training in both the private and non-profit sectors - past clients include NASA, General Motors and the Center for Women & Enterprise. Consistently, Sandy is able to help people create a vision and make it happen, whether individually or organizationally.

Sandy has an undergraduate degree in Political Science and Communications from Northwestern University, a Master’s degree in Organizational Behavior / Communications from Miami University (of Ohio) and a mid-career Master’s degree in Public Administration from the Harvard Kennedy School. She served on the board of the Center for Women & Enterprise in Boston, on the Alumni Advisory Board at Northwestern University and as a strategic advisor to Bantwana, an organization dedicated to helping orphans and vulnerable children in Africa thrive. She is the past Vice Chairman of the Lincoln Massachusetts School Board.

She stays active with her family of 5 children and many pets. They are all active snowboarders, rock climbers and adventurers. 

Liza Millet


Liza is an experienced financial/consulting professional, passionate about startups and creating opportunities in Jackson. She has worked with a number of startup businesses, both on strategy, fund raising and business development.  Before moving to Jackson, Liza spent 12 years on Wall Street on the investment side of the business.  She started her career at Cowen & Company, worked at Goldman Sachs, and helped grow three startup hedge fund businesses in New York.  She is the co-founder of Silicon Couloir, a Jackson-based non-profit whose mission is to nurture entrepreneurship in the greater Teton region.  She also co-founded and runs the Silicon Couloir Angel/Mentor network. Liza has an MBA from The Wharton School of Business and graduated from Dartmouth College.  Liza lives in Jackson with her family.


Functional experts will be regularly brought in to teach different segments of the program.   

“I wanted to start a business but didn’t know enough information to do it on my own. SUI is a brilliant, well thought out program that makes it possible to see, analyze, solve and act in a constructive manner.”



The cost of the Start Up Intensive is $5000. This includes 10 weeks of classes and 10 hours of individual consulting time with a host of experts after the classroom time ends. Various payment plans are available.

Financial assistance is available.

The Wyoming Department of Workforce Services has funding available for Wyoming residents. If you are a Wyoming resident, you may be eligible for up to $2000 toward the cost of the class. Certain conditions and restrictions apply. If you are interested in applying for training funds please contact us as soon as possible for specific instructions on how to apply. Now accepting applications.